MARKETERS HAVE LONG been using software tools for profiling customers. Now governments and law enforcement agencies worldwide are heavily investing in technologies that use application programming interface, crawlers and charts to analyse social media users’ posts, tags, pictures and tweets for building profiles and carry out sentimental analyses to identify the causes they are against or sympathetic to.
In India, intelligence agencies and state police forces have set up social media monitoring labs to carry out overt, discreet and covert probes. These tools help cyber sleuths collect, analyse and segregate data. The cyber cell of the Delhi Police, for instance, has more than 250 people monitoring social media platforms through what it calls “social listening”—gleaning raw volumes of live data running into hundreds of terabytes. Occasionally, experts and volunteers are also being brought in to assist in monitoring the virtual world which has become the new battleground to shape public opinion, fuel sentiments, instigate agitations and wage proxy wars.
During the Delhi riots last year and the recent farmers’ protests, the cyber patrollers had a challenging job at hand, as social media was abuzz with rumours and propaganda.
Diese Geschichte stammt aus der March 07, 2021-Ausgabe von THE WEEK.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der March 07, 2021-Ausgabe von THE WEEK.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
William Dalrymple goes further back
Indian readers have long known William Dalrymple as the chronicler nonpareil of India in the early years of the British raj. His latest book, The Golden Road, is a striking departure, since it takes him to a period from about the third century BC to the 12th-13th centuries CE.
The bleat from the street
What with all the apps delivering straight to one’s doorstep, the supermarkets, the food halls and even the occasional (super-expensive) pop-up thela (cart) offering the woke from field-to-fork option, the good old veggie-market/mandi has fallen off my regular beat.
Courage and conviction
Justice A.M. Ahmadi's biography by his granddaughter brings out behind-the-scenes tension in the Supreme Court as it dealt with the Babri Masjid demolition case
EPIC ENTERPRISE
Gowri Ramnarayan's translation of Ponniyin Selvan brings a fresh perspective to her grandfather's magnum opus
Upgrade your jeans
If you don’t live in the top four-five northern states of India, winter means little else than a pair of jeans. I live in Mumbai, where only mad people wear jeans throughout the year. High temperatures and extreme levels of humidity ensure we go to work in mulmul salwars, cotton pants, or, if you are lucky like me, wear shorts every day.
Garden by the sea
When Kozhikode beach became a fertile ground for ideas with Manorama Hortus
RECRUITERS SPEAK
Industry requirements and selection criteria of management graduates
MORAL COMPASS
The need to infuse ethics into India's MBA landscape
B-SCHOOLS SHOULD UNDERSTAND THAT INDIAN ECONOMY IS GOING TO WITNESS A TREMENDOUS GROWTH
INTERVIEW - Prof DEBASHIS CHATTERJEE, director, Indian Institute of Management, Kozhikode
COURSE CORRECTION
India's best b-schools are navigating tumultuous times. Hurdles include lower salaries offered to their graduates and students misusing AI