HOW EUROPEAN FASHION AND BEAUTY BRANDS UNITE IN THE FIGHT AGAINST COVID-19

After Moët Hennessy – Louis Vuitton SE (LVMH) turned three of its perfume factories into facilities for the manufacturing of free hand sanitizers, the luxury conglomerate also donated $2 million to Red Cross China.

- REY ROBES ILAGAN

This move by LVMH has paved the way for other large fashion and beauty businesses to give back to the community.

In Italy, where the pandemic rages, with more than 41,000 cases resulting in 3,405 confirmed deaths, big names in fashion have come together to support the efforts in curbing the spread of the disease.

Miuccia Prada, through its parent company Prada S.p.A., announced funding for two new intensive care units (ICU) in three of Milan’s hospitals, namely Sacco, San Rafaelle, and Vittore Buzzi. Giorgio Armani donated $1.4 million to Milan and Rome hospitals, as well as to the Italian Civil Protection agency directly responding to the outbreak. Gucci’s chief executive officer Marco Bizarri donated more than $100,000 to Emilia-Romagna hospitals situated in central-northern Italy, where many infected patients reside.