Industry experts argued frequent appearance on a free or home medium could diminish the appeal of their appearance. This could explain why established icons such as Shah Rukh Khan and Salman Khan have refrained from participating in OTT projects.
However, some others contend that the younger generation of Bollywood actors lacks the star power of veteran stars, and their involvement on OTT platforms helps them remain relevant. The impact on their stardom could be negligible if the film successfully resonates with the audience, as seen in the recent case of Vicky Kaushal's and Sara Ali Khan's Zara Hat Ke Zara Bach Ke.
Diese Geschichte stammt aus der July 17, 2023-Ausgabe von Mint Mumbai.
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Diese Geschichte stammt aus der July 17, 2023-Ausgabe von Mint Mumbai.
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