Emojis Out, Bonsai In Japan's Imperial Family Makes Instagram Debut
The Guardian|April 02, 2024
Japan's imperial family has entered the age of social media, but fans expecting selfies, emojis and casual shots of the emperor and empress or princes and princesses away from the limelight may be disappointed.
Justin McCurry
Emojis Out, Bonsai In Japan's Imperial Family Makes Instagram Debut

Far from photographs of sunrises, sunsets or moments of mindfulness that form the stock-in-trade of many Instagram profiles, the initial images released followed a steady course favoured by other royal families around the world. They featured a dignified attendance at a medical awards ceremony, a bonsai exhibition and a meeting with the president and first lady of Kenya. Another post features the family with the crown prince and princess of Brunei.

One clip shows a 64th-birthday gathering, but rather than intimate footage of family singing around a cake, it features large crowds waving Japanese flags outside the imperial palace while Emperor Naruhito waves from the balcony.

Nineteen posts were uploaded by the Imperial Household Agency (IHA) on one day, including images of Emperor Naruhito, Empress Masako and their daughter, Princess Aiko, during engagements from the first three months of 2024.

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