For Nigel Vaz, Global CEO of Publicis Sapient, it has been an eventful one year of leading the digital business transformation company. The 30year-old firm has itself gone through several transformations — starting life as a tech consulting company, then focusing on brand experiences and now exiting marketing services and strengthening its capabilities in data/AI and engineering. Excerpts:
Do you think Covid 19 will accelerate the digital transformation journey of companies?
Absolutely. We think about digital transformation being driven by three factors.
1) Changing human behaviour: If you look back, the advent of internet and mobile telephony led to people’s behaviour changing and forced business changes.
2) Technology: This made it all possible.
3) Business models: When new behaviour kicks in and technology changes, it leads to new business models. Twenty years ago, it was incredible to think you could be sharing your house with a stranger. Be it Airbnb or Uber, there are many such examples of new behaviour-led, tech-enabled, business models.
Diese Geschichte stammt aus der April 03, 2020-Ausgabe von The Hindu Business Line.
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Diese Geschichte stammt aus der April 03, 2020-Ausgabe von The Hindu Business Line.
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