Govt Looking To Stop Deep Discounts On Products By E-commerce Companies
The Hindu Business Line|November 13, 2019
Invites comments on draft rules before December 2
Govt Looking To Stop Deep Discounts On Products By E-commerce Companies

In a move that may bring some parity between e-commerce firms and their brickand-mortar counterparts, the government may bar e-tailers from offering deep discounts on products they sell or services they offer.

The draft Consumer Protection (e-Commerce) Rules, 2019, announced by the Ministry of Consumer Affairs on Monday, said e-commerce firms should not “directly or indirectly influence the price of the goods or services” they offer and should maintain a level playing field.

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