Movie Tickets Are Set To Get Cheaper, But Not Every Day

Advance booking discounts to special Friday offers

- Niharika Lal

While theatres won't be dropping ticket rates to a uniform price of ₹75-100, they are open to rolling out more promotional offers on a per-movie basis

On September 23, cinemas celebrated India's first-ever National Cinema Day in multiple states, with many theatres lowering their ticket prices to ₹75. With houseful boards back at several cinemas and people even watching movies back-to-back through the day, it was evident that lower prices can bring the audience back to theatres. As a result, cinemas are now discussing the need to reassess the current ticket pricing model. Several also offered movie tickets for a special festive price of ₹100 last Monday till Thursday, and many are planning to experiment with an affordable price model in the long run to sustain this momentum.

However, based on their learnings over the past two weeks, stakeholders say that while there will be "no uniform lower ticket price", they are planning to offer discounts and promotional prices on a per-movie basis. Here's more:

'FLAT CHEAPER PRICES EVERY DAY OF THE WEEK DOES NOT TRANSLATE INTO HIGHER FOOTFALL'