Good To Earth

The 2019 Lavazza Calendar

- Ami Vitale

“I love the concept of art becoming an integral part of the environment:in this way it talks to us about the future of nature, which is the future of all of us. Because while we need nature to survive, nature doesn’t need us” - Ami Vitale

From the Rhône Glacier to the forests of Thailand via coffee estates in Colombia and the Moroccan desert: captured in photographs by Ami Vitale, six nature art installations tell us about some good news for the Earth in the form of virtuous projects for reforestation, protecting biodiversity and the conversion of industrial areas into green spaces.

Q. What does “Good to Earth: Lavazza Calendar 2019” mean to you and why?

A. Planet Earth is the only home we have and we are about to condemn our home and all future generations to eternal poverty. What happens next is in all of our hands. This project “Good to Earth” is about collaborating and shining a light on those who are caring for the plants and critters that inhabit this earth. Our future happiness depends on them. It is about using art and taking this message to a variety of different audiences. “Good to Earth“ is a collaboration of brilliant artists who’re thinking about these seemingly insurmountable challenges and engaging others. If more people are involved, then, absolutely, we’ll come up with more honed solutions. Getting engaged really does matter. So does creativity and expression. We have the choice and it begins by first falling in love and then, having the courage to make a difference.

Q. You put a lot of thought on the meaning of a photograph and the story behind it. Can you deconstruct your creative process for our readers?