Pictured Look ahead Arm yourself with the right techniques to gain a competitive edge this year, both on social media and on the high street
Photography is a bit of a contradiction in that, since its inception, it has remained largely unchanged in its functionality and yet has also been revolutionised to unimaginable heights, certainly by 19th century standards. Indeed, parallels can be drawn to the aviation industry – today’s airliners are a culmination of decades of research and wonders of electrical and mechanical engineering, yet at their core, they still use the same design principles that inspired the Wright brothers’ first aircraft back in 1903.
At their heart, cameras are still light-tight boxes that capture tonal variation in different parts of a scene. But at the same time, the technology they showcase and how this can be used in contemporary ways demands that we regularly reassess our creative approach.
As new technologies are introduced and classic features become enhanced, we can achieve images that were previously impossible. With this comes artistic innovation and eventually an expectation, by customers and our peers alike, that we should be putting all of these new tools to good use.
Styles change with the cameras, lenses and software used to create them. We are still living in the age of social media, which is now where a huge proportion of images end up. We need to think about how the users of our work present our images and consider how we can use the latest tech to make their expectations a reality.
Diese Geschichte stammt aus der Issue 249-Ausgabe von Digital Photographer.
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Diese Geschichte stammt aus der Issue 249-Ausgabe von Digital Photographer.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Apply a stylised detail enhancement
Give your photos a movie aesthetic with the bleach bypass effect in Photoshop
Sony FE 16-25mm f/2.8 G
Matthew Richards investigates this lightweight wide-angle zoom lens with a unique focal range
Nikon Z 28-400mm f/4-8 VR
This lens offers everything from wide-angle to super-telephoto reach, says Matthew Richards
Novo Helix T50 Carbon Fibre Tripod
Adam Waring discovers an unfeasibly small yet feature-packed travel tripod
OM System OM-1 Mark II
James Artaius finds the OM-1 Mark II has features that you wish your camera did
How do I get into events photography?
Jules Renahan, owner of Jules Renahan Photography and co-founder of PhotoHound, tells us what to expect when photographing events
Career advice
This issue, Claire Gillo looks at the logistics behind running a photography business and talks to an events photographer
My dream photo kit
With help from used camera gear specialists MPB, we've created an expert photographer's fantasy camera kitbag
Create wet plate portraits
Recreate the collodion process for enhanced detail
Fine-tune colour and saturation
Use Lightroom's extensive controls to enhance individual colours in your shots