Warping Reality

Cade Martin Embraces New Technologies to Take Us on a Journey of the Imagination 

- Jack Neubart

FOR MANY OF US, CAPTURING WHAT’S directly in front of the lens is our primary concern. We’re focused on reality. Some of us, however, like to step outside the box, to be inventive and let our imaginations soar. That, in a nutshell, describes the photography of Cade Martin. Martin isn’t satisfied with simply capturing moments in time, in finite space. He prefers to warp time and space, to enter his own dimension. And that quality in his work is what draws clients to him.

WHY BE NORMAL? 

One thing that separates Martin from the pack is that he’s not afraid to push the envelope. “I’d like to say that my goal is to have clients see me as a photographer who will approach their project from this perspective,” Martin noted. “Certainly, I’ve evolved from where I started. I now also enjoy making nontraditional images; exploring what CGI (Computer Graphics Imaging) and post production can bring to the table as well. Ultimately, I want clients to consider me accommodating and easy to work with—collaborative and solutions based—no matter the scope and scale of the project.”

So, how would one describe Martin’s fantastical, future-forward images? At least one blogger has called his work “surreal.” Asked to comment on this, Martin replied: “I’ve definitely heard the word surreal used to describe some of my work, but I’ve also heard highly realistic and very fantastic as well. For me as the photographer, I don’t rely too heavily on classification. Instead I make every effort to find the best technique and approach aesthetically for each project.”