Simply put, that’s a lot of brands using video.
But just because you’re putting marketing videos out there, doesn’t mean they are delivering the ROI you want. With so much digital noise, it is easy for your own content to get lost in the crowd, particularly if your messaging or video quality isn’t up to snuff.
The good news is that the issues holding back your brand’s video content can be fixed. Addressing some of the most common problems with online video will help you achieve stronger marketing outcomes.
It Lacks That Professional ‘Polish’
While you certainly can film video content using nothing more than your phone, that doesn’t automatically make you into a social video expert. A big problem for many brands is that their video content simply lacks that unique, differentiating touch that catches a person’s eye while scrolling through social media.
This goes beyond your lighting and framing. Low-quality audio or an unprofessional font selection can make your video content come across as amateurish at best.
Remember, first impressions go a long way. If your video content looks like a cheap local TV commercial, customers are unlikely to form a favorable opinion of your brand.
The Messaging Is Off
Diese Geschichte stammt aus der Winter 2021-Ausgabe von Innovation & Tech Today.
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Diese Geschichte stammt aus der Winter 2021-Ausgabe von Innovation & Tech Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
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