CHANGING TIMES FOR THE MAC
For the fiscal year that ended September 26, 2020, Apple posted a net profit of $57.4 billion on revenue of $274.5 billion, meaning the company managed to maintain an average sales growth of 23 percent over almost two decades. Fueled by the launch and success of the iPhone as well as the iPad and more recently Apple Watch, the company has taken a major change in direction in recent years as it chases even greater growth and revenues. From the launch of services such as Apple TV+ and Apple Arcade to new ventures into speakers with the HomePod mini and the upcoming tracking device AirTags, Apple is a company virtually unrecognizable from its heyday with the Macintosh. That’s not to say that the Mac has been abandoned altogether - the firm has rolled out a number of changes to its flagship models over the past ten years, including the launch of the short-lived device the iMac Pro, and the introduction of the stunning Pro Display XDR to offer a professional high-end PC experience.
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