iPad mini- Packing its punch in the palm of your hand

Although all eyes were on the Apple Watch Series 7 and iPhone 13 range at this year’s California Streaming event, the unexpected announcement of a refreshed iPad mini also got people talking. Bringing Apple’s smallest tablet in line with the iPad Pro and Air has helped to give consumers more choice, whilst a refreshed entry-level iPad remains a sensible buy.

INTRODUCING THE NEW iPAD MINI

Apple first introduced the iPad mini nine years ago, designed to appeal to consumers looking for a smaller tablet that they could take with them on the go, carry in their handbags, and give to the kids. After five generations, Apple has refined the iPad mini into a powerhouse, but it’s the all-new sixth-generation that’s getting people talking. The new iPad mini features a larger 8.3-inch Liquid Retina display and is available in four gorgeous colors and finishes. It offers up to 80% faster performance than the previous 2019 model. What’s more, the model comes with USB-C charging for the first time, and it supports flexible mobile workflows with 5G models, supports the second-generation Apple Pencil, and comes with new cameras that are ideal for on-the-go photography, FaceTime calls, and a whole host of other use cases.

Speaking of the product launch in September, Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, said: “With its ultraportable design and wide range of uses from everyday tasks to creative and enterprise applications, there’s nothing else like iPad mini. With a new all-screen Liquid Retina display, a massive boost in performance, new advanced cameras on the front and back, Center Stage, USB-C, 5G, and support for Apple Pencil, the new iPad mini is a huge leap forward that can be held in the palm of your hand.”

AN ALL-SCREEN EXPERIENCE