Spurred by new-age apps and hardware, live video broadcasting has become the new language to communicate.
We often watch live broadcasts of events, concerts and shows. How about broadcasting your views to your followers or even the masses? If you are interested, there are a host of apps and services that allow live streaming of content to interact with the audience in real time – you can not only become popular among your target audience, but may also start generating revenue as you grab more eyeballs.
Live streaming has existed for over a decade with platforms, including Ustream and Twitch, but it is the new-age apps with a mobile-first approach, such as Meerkat and Periscope, that are making video broadcasting the next inflection point in the digital and social media space. While professional live streaming events were aired with broadcast quality cameras and equipment connecting to real-range satellite uplink transmitters, the new-age apps are enabling smartphone users with a decent bandwidth to stream HD, full HD or 4k content.
However, none of these services worked on 2G and you should not even think of streaming on 2G. While most of them worked on 3G, the upload and video streaming was seamless on high-speed Wi-Fi or 4G connectivity. Of all the video broadcasting apps, Periscope works the best.
Broadcast with Apps Periscope, acquired by Twitter last year, took the world by storm. It allows you to live stream your video even on Twitter and lets you “explore the world through someone else’s eyes”. It’s easy to use – click to start live streaming, share with friends and upload on YouTube. Twitter followers are notified when the content goes live, and lets them post comments and send emoticons. From streaming a fun moment with friends and voicing an opinion, to marching for a cause and citizen journalism, Periscope helps you reach out to a wider audience. Once the live steam ends, it can be replayed for 24 hours.
Diese Geschichte stammt aus der March 27, 2016-Ausgabe von Business Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der March 27, 2016-Ausgabe von Business Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Pension Scheme - Safety Net
The move to introduce the UPS has evoked mixed reactions. Analysts believe its funding will have limited impact on the fiscal math
The Reit Choice?
Real Estate Investment Trusts (Reits) Are Gaining Traction As Interest Rates Stabilise. But Returns Could Be Affected By Adverse Economic Conditions And Market Volatility
CORPORATE - Calling to Account
The sudden exit of Byju's auditor BDO marks the latest in a long series of setbacks for the edtech firm
EMPLOYMENT: Skills Push
The skill development ministry plans to partner with the UGC to improve the employability of undergraduates
Building on a Vision
L&T'S CHAIRMAN EMERITUS A. M. NAIK HAS BUILT A MAMMOTH ENTERPRISE THAT IS BUILDING A NEW INDIA, FROM ITS METRO RAIL SYSTEMS TO THE RAM TEMPLE
"KYS more important than KYC"
Vijay Kedia is a renowned equity investor; the value of his listed portfolio stands at around ₹1,750 crore
ROXX STAR
THE THAR ROXX COMBINES LUXURY WITH PERFORMANCE TO MAKE A STRONG STATEMENT IN THE MID-SIZE SUV SEGMENT
HIT THE GROUND RUNNING
Smartwatches have become indispensable tools for runners, offering real-time insights into pace, distance, heart rate, and more. Here are a few you can consider
TURNING THE TABLES
INDIA'S FURNITURE MARKET IS POISED FOR A GLOBAL TAKE-OFF. ALREADY, A HOST OF GLOBAL BRANDS HAVE MADE THE COUNTRY THEIR HOME, BUT INDIAN COMPANIES ARE NOT TOO FAR BEHIND
THE EVOLUTION OF ATHERA
IDENTIFYING OPPORTUNITIES IN ADVANCE HAS STOOD THIS BENGALURU-BASED VC FUND IN GOOD STEAD. NOW, WITH A HEIGHTENED FOCUS ON TECHNOLOGY, IT WANTS TO SUSTAIN THE SUCCESS