A Ride For The Everyday Superhero
CNME|August 2017

Tamer Elsawy, software business unit executive, IBM Middle East and Pakistan, reflects on how the automotive community can adopt technology to bring about the necessary industry transformation.

Tamer Elsawy
A Ride For The Everyday Superhero
Bruce Wayne’s ride of choice is beloved across the car industry. The long, lowslung and aerodynamic ‘Batmobile’ first appeared in ‘Batman: The Animated Series’, and always managed to save the day at the very last moment. With a dramatic entrance, Batman’s joyride came packing a couple of machine guns to defend itself, a grappling hook and crazy armour, alongside a futuristic technological advancement or two. Most would agree that automotive fans favour this vehicle because the Batmobile continued to evolve, with each reincarnation reflecting the ever evolving technologies of the day.

Outside of the world of fiction the automotive industry is rapidly evolving as well, with leading car manufacturers reaching out to the latest technologies to deploy vehicles for today’s drivers. Rather than strapping crime fighting weapons to the doors of sedans, companies are harnessing the power of cognitive computing to create much needed customised solutions such as predictive maintenance based on real driving behaviour. Something as simple as knowing when and how often a car is stationary can get its users a better premium from insurance companies. Just one of the many ways enterprise solutions can be leveraged through measurement, reporting and basically – Big Data.

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