Continuing to evolve
Cranes & Access|October 2019
The All Terrain market continues to evolve with manufacturers introducing a raft of new models with innovative features and developments, including the increasing use of new technology including telematics. There has also been the merger of two of the four big manufacturers which will have a significant impact on the market dynamics. We take a look at the major changes over the past 12 months and the developing trends.
Continuing to evolve

Perhaps the biggest ‘news’ in the crane market has been the takeover of Demag cranes by Tadano bringing together two of the top four manufacturers, creating a business that challenges market leader Liebherr in terms of revenues and the number of cranes produced. The deal - announced in February and completed in August - has seen the Demag business become Tadano Demag and be managed by Jens ennen, who joined Tadano from Manitowoc earlier this year. in the next issue of cranes & Access we hope to include an in depth interview with ennen at the end of its first quarter and following a major strategic planning meeting, which will hopefully provide some clues to Tadano’s long term plans for the new subsidiary and how it brings it together with Tadano faun.

Few that know Demag well believe that its incorporation into Tadano will be easy given the challenges of merging cultures, design philosophy and reliability levels etc. However the philosophy at Demag is probably a better fit with Tadano than it ever was with Terex, and although some of its traditional values had been eroded, the reinstatement of the Demag brand in 2015 has helped it recover a little.

Diese Geschichte stammt aus der October 2019-Ausgabe von Cranes & Access.

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Diese Geschichte stammt aus der October 2019-Ausgabe von Cranes & Access.

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