INDUSTRY SPEAK

With a global pandemic that has affected every industry, we ask a few key decision-makers from the technology industry and learn how they are coping in the COVID-19 era.

Sandeep Parasrampuria, Founder and CEO, Dynamic Conglomerate (FINGERS)

Q Impact on the Supply Chain? If sourcing from China, when is the supply chain likely to be restored?

A The unprecedented pandemic situation has given rise to several challenges and uncertainties. The supply chain has been deeply impacted with the lockdown being imposed first in China followed by India. As we see now, on China side things have almost normalised and they are ready to ship goods.

Q Do you have adequate inventory in stock which can be sold once lockdown is relaxed in India? If yes then for how long? How many weeks/months?

A As a new brand, we always have ambitious growth plans and maintain optimal inventory to spur our growth. With the Chinese New Year Holidays preceding the lockdown in China, we did have limitations in sourcing required quantities. However, with improved situation in China, our supply partners are ready to dispatch our orders once business resumes here in India. Of course, market sentiments, shifts in Indian consumer attitudes, etc will all play a huge role to decipher the time taken to clear rolling inventories.

Q What new products or changes are you planning for the coming months? Do you see consumer behaviour changing temporarily?