Beaches, Nightclubs? Europe Mulls How To Get Tourists Back

The Mediterranean resort town of Ayia Napa is known for its boisterous parties. Each summer, thousands of young foreign tourists pack the dance floors of its nightlife district after a day at the beach.

But the pandemic silenced the exuberant Napa Strip district as the island nation of Cyprus went into a lockdown to halt the spread of the coronavirus. Now nightclub owners wonder when social distancing rules will be eased enough for the party to resume — and what those new parties will look like.

“We know at nightclubs, young people will go to dance and have a good time. But then you have to tell them that they have to keep 2 meters (6 feet) apart from each other?” asked Charalambos Alexandrou, the spokesman for a group representing local clubs, bars and restaurants.

Across southern Europe, in places where tourism drives much of the economy, officials are weighing how to entice travelers to come back, even while the pandemic remains a threat. Juggling the sometimes-competing needs of health and business, authorities are introducing measures to reassure visitors that taking a holiday is safe again.

Social distancing rules may work in restaurants, but that’s not likely to solve the quandary facing Ayia Napa’s nightclubs. Alexandrou said this will be “a season of trying to survive,” not seeking a profit.

One idea being considered is asking holidaymakers to take a COVID-19 test prior to their arrival. Cyprus has officially reported 916 cases of COVID-19 and 17 deaths.