George Liu

Chief Marketing Officer, Hong Kong Airlines

Name: George Liu

Title: Chief marketing officer

Company, city: Hong Kong Airlines, Hong Kong

Number of employees: 3,500 worldwide and 12 in the United States, with more to come as we expand

Recent project: Hong Kong Airlines launched its first continental U.S. destination at LAX in December, followed by SFO in March. We welcomed our first Airbus A350 Sept. 1 and opened a state-ofthe-art VIP lounge at HKG.

First job: I was a journalist for eight years, then moved into public relations and marketing.

Little-known fact about you: I dress to express myself. As a marketing executive I have the freedom to be creative, and I like to incorporate my personality and that of the brand into my daily uniform.

YOUR BUSINESS

What innovations/initiatives do you foresee in the industry over the next years?

Improving passenger experience is a must, from manufacturing to tech and long-haul capabilities. We will improve our front-end experience with conveniences like facial recognition check-in, baggage tracking and an updated mobile experience.

Best career advice you’ve received:

Years ago, it was to stay current. That changed to: Stay in the future.