SPOTLIGHT ON

Harem London melds London and Istanbul style to create unisex streetwear that is relaxed, sustainable and beautifully-made. Born from two sisters, creative director Dee and managing director Begum Ozturk, the duo talk us through their brand’s identity, and what it’s like working together so closely

- DIANA BELL - HEATHER

Why streetwear?

We think that the world is changing, people are becoming more aware and more curious, and they travel to explore, they become world citizens. This is our inspiration - we design for wanderers. We want to make them feel comfortable and original at the same time. That’s why streetwear.

What is the core identity of the brand?

Harem London’s core identity is sustainability and ethical production. We believe that mass production is dead, and people are more aware of sustainability. Our customers appreciate the originality and quality of the product as well as everything being handmade in London.

Where do you seek inspiration?

We observe people really well. I would say people-watching on a busy London day, or taking a long walk on Taksim or Istanbul can be really inspirational if you know where to look.