'Looking Good Underneath Is Important Too'

Booing the taboo.

- Sudha Hariharan

Hong Kong-based designer Mona Shroff launched her jewellery brand in 2011. With 18 years of experience as a designer creating in-house labels for Selfridges (London), Gallerie Lafayette (Paris) and 28 department stores across the UAE, her aim is to enhance every woman’s inherent beauty by designing and creating accessories that are stylish, trendy and affordable.

Mona Shroff, who opened India’s most awaited fashion and glamour extravaganza, IIFW, shares her thoughts in an exclusive interview:

What prompted you to associate with IIFW?

What prompted my participation is the subject of lingerie. It is a unique, edgy and taboo topic for a fashion show. But on the other hand it is a multimillion dollar industry where customers spend lavishly and don’t talk about it. It is time that India has a fashion show and brings awareness to the mass market of the different kinds of styling, designing and creativity of lingerie brands .

In a hush-hush-society which is still reticent about intimate wear, how do you propose to boo the taboo?