With large floor plate retail destinations gaining momentum in India, group DCA was brought on board by the company to align the brand’s identity and the spatial design scheme of their newest branch. The impetus stemmed from the need to recalibrate the retailer’s vision through design interventions while ensuring an immersive, curated retail experience.
The storefront is composed of classic, black-bodied wainscoting panelling that extends as sectioned glazing, offering expansive views of the store’s interiors. The vermillion logo signage assumes centerstage, complementing the prominent monochrome colour palette. The entrance is flanked on either side by focal LED screens, utilised as dynamic surfaces for the store to display their products and offers effectively.
INSPIRATIONS FROM BUSTLING COMMUNITIES
The anterior section of the store has been designed taking cues from the organic and lively layout of bustling bazaars and communal marketplaces common in towns and cities. This zone has deliberately been kept void of towering storage racks to institute an engaging and fluidic sense of circulation.
Diese Geschichte stammt aus der July 2022-Ausgabe von Architect and Interiors India.
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Diese Geschichte stammt aus der July 2022-Ausgabe von Architect and Interiors India.
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