A HUMAN-FIRST DESIGN
VISI|127
The all-new LEXUS RX is the ultimate embodiment of the HUMAN-FIRST DESIGN PHILOSOPHY, which merges humans with machines through the ancient Japanese principle of TAZUNA.
A HUMAN-FIRST DESIGN

WHEN YOUR AMBITION is to craft incredible machines, the machine isn't the origin of your design. You begin with people. You craft the exterior styling so that every time an owner looks at the vehicle, they see a new angle. And then you focus on an interior where an understanding of what the driver wants, and where they want it, is central.

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