RISING STARS HOOP

A Cape Town-based TRIO OF SIBLINGS create considered, functional everyday designs made from HONEST and QUALITY materials.

FOUNDED BY SIBLINGS GINA, ANTHONY AND PATRICK WHITAKER, Hoop is an emerging kitchen and furniture design business focused on pushing the boundaries of the industry by rethinking how we design, make and sell quality products.

Hoop's design principles ensure that accessibility and circularity are integrated into all of its products. The furniture is made using sustainably sourced timber, and the component-based designs are an important part of a cyclical approach to sustainability.

The Whitakers' exposure to woodwork started at a young age, as their dad ran a carpentry business from his home workshop when they were growing up. This insight is reflected in Hoop's considered approach to design philosophy - which design director Anthony unpacks here.

Many factors contribute to a well-designed object, from being truly useful, having personality and contributing to atmosphere, to being durable and made from quality materials, as well as easily repaired and recycled. That said, from a high-level point of view, while every object should be beautiful and considered, it’s in its performance as an everyday item that its personality can be found. A well-designed object, or space, adds joy to someone’s daily life without screaming for attention.