Linea Urus
Auto Today|August 2024
While on a visit to Lamborghini HQ at Sant'Agata Bolognese, Yogendra Pratap got close to the production line that has helped revolutionise the brand and produced over 30,000 Urus super SUVs
Yogendra Pratap
Linea Urus

Traditionally, Lamborghini has always been an ultra-niche supercar brand that has on one hand made some of the most iconic cars that the world has ever seen but on the other, struggled to maintain relevance and viability. After the nearly decade-long ownership by the founder, Ferruccio Lamborghini, the company has undergone six ownership changes including spending a seven year period in receivership. However, after being acquired by Audi AG in 1998 sales picked up from low three-digit numbers to low four-digit ones until the launch of the super SUV.

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Diese Geschichte stammt aus der August 2024-Ausgabe von Auto Today.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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