Aston gears up for 'ultra-luxury' era
Autocar UK|June 07, 2023
Chairman Stroll tells Autocar what to expect from Aston's bold transformation plan
MARK TISSHAW
Aston gears up for 'ultra-luxury' era

Aston Martin will reveal its product plan for the next five years - including an EV on sale in 2026 - on 27 June, chairman Lawrence Stroll has confirmed to Autocar in a wide-ranging interview.

At its capital markets day, the British company will detail "PHEVS and BEVs and the balance of ICE cars coming over the next 18 months".

That last group will be seven models to follow the new DB12 coupé: replacements for the existing line-up of Vantage, DB11 and DBS cars, with a DB12 Volante convertible tipped to arrive first.

As for PHEVS, Stroll said the technology would "last well into the 2030s", because "I don't have many customers asking me for a BEV".

That said, Aston Martin will launch its first EV in 2026, and work for it is "on schedule".

Chief creative officer Marek Reichman confirmed to Autocar that it would be a "new product" on a "new platform" - importantly not a case of "putting batteries in an old platform".

The new platform won't come from any tie-up with Geely (which recently raised its stake in Aston Martin to 17%), confirmed technical chief Roberto Fedeli.

"You will see we have a different target," said Fedeli.

"We have in mind something completely different to the technology out there already.

"Our thought is that electric isn't a powertrain but a new vehicle dynamic. For this reason, we have in mind our own map."

PRODUCTION PLANS

Aston Martin is targeting annual production of 10,000 cars, each built to order with an 18-to 24-month waiting time, and with each model range "making 10% less than the demand".

Diese Geschichte stammt aus der June 07, 2023-Ausgabe von Autocar UK.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der June 07, 2023-Ausgabe von Autocar UK.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS AUTOCAR UKAlle anzeigen
30 CARS FOR £30K
Autocar UK

30 CARS FOR £30K

A £30k budget would buy you only one of the new cars tested in this week's mag - or any of these used dream machines.

time-read
10 Minuten  |
February 12, 2025
AUDI A6 E-TRON
Autocar UK

AUDI A6 E-TRON

Does this new electric executive car hit the spot in UK-market spec?

time-read
3 Minuten  |
February 12, 2025
VOLKSWAGEN JUST WEEKS FROM UNVEILING £17,000 EV
Autocar UK

VOLKSWAGEN JUST WEEKS FROM UNVEILING £17,000 EV

Concept will lay bare the firm's plans for an entry-level electric city car

time-read
1 min  |
February 12, 2025
Damien Smith
Autocar UK

Damien Smith

What a year for Aston Martin on the world's race tracks. By the time the Adrian Newey era officially begins for the underperforming Formula 1 team on 1 March, the competition version of his Valkyrie hypercar will have made its race debut.

time-read
3 Minuten  |
February 12, 2025
BYD ATTO 2
Autocar UK

BYD ATTO 2

Chinese giant's next EV is family-minded medium SUV

time-read
5 Minuten  |
February 12, 2025
NISSAN ARIYA NISMO
Autocar UK

NISSAN ARIYA NISMO

Performance sub-brand returns to spice up Nissan's electric family SUV

time-read
3 Minuten  |
February 12, 2025
The shape of things to come
Autocar UK

The shape of things to come

Coventry Uni students competed to design a radical FCEV supercar that Riversimple will put into production by 2030. STEVE CROPLEY reports

time-read
6 Minuten  |
February 12, 2025
PORSCHE 911 DAKAR TO RETURN AS HOT HYBRID
Autocar UK

PORSCHE 911 DAKAR TO RETURN AS HOT HYBRID

All-roads sports car due with 534bhp and innovative T-Hybrid tech

time-read
1 min  |
February 12, 2025
KGM'S NEW OWNER SPARKS OPTIMISM ABOUT UK FUTURE
Autocar UK

KGM'S NEW OWNER SPARKS OPTIMISM ABOUT UK FUTURE

“Pushing tech and design forward” after years of Ssangyong stagnation

time-read
2 Minuten  |
February 12, 2025
Cars for sale. Job lot
Autocar UK

Cars for sale. Job lot

Bernie Ecclestone is selling this astonishing collection.

time-read
3 Minuten  |
February 12, 2025