Cupra thinks big for electric push into North America
Autocar UK|March 29, 2023
CUPRA IS READYING a mix of larger vehicles to target North America as it looks to grow its global presence following a record year of sales.
Cupra thinks big for electric push into North America

CEO Wayne Griffiths has confirmed that the new cars will ride on the Volkswagen Group's SSP platform - effectively a fusion of VW's current MEB and PPE architectures. This means the cars will arrive towards the end of the decade, given that the platform isn't due until 2028 at the earliest.

They will be electrically powered (Cupra's last combustion car will be the 2024-bound Terramar SUV) because the Spanish firm "will not be looking to go to America with combustion cars", said Griffiths.

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