JLR overhauls dealership role
Autocar UK|June 07, 2023
Shift to agency sales model and big showroom revamp reflect firm's upmarket bid
FELIX PAGE
JLR overhauls dealership role

JLR will completely overhaul its retail network in line with its all-out J repositioning as a luxury manufacturer, introducing an agency sales model and transforming its showrooms to give a much "warmer" and "less formal" experience.

Briefing Autocar on how JLR's Reimagine strategy will affect its retail operations following a wide-reaching product preview led by CEO Adrian Mardell in April company bosses explained why "we have to change; we can't do what we've always done" in light of fierce competition from new premium-market contenders and upheaval in the car sales sphere.

Interim UK managing director Patrick McGillycuddy said: "If you look at our current model, we devolve responsibility for the client interaction entirely to our retail partners as a function of the franchise model.

Diese Geschichte stammt aus der June 07, 2023-Ausgabe von Autocar UK.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der June 07, 2023-Ausgabe von Autocar UK.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS AUTOCAR UKAlle anzeigen
Poster car that went from rusty to trusty
Autocar UK

Poster car that went from rusty to trusty

One evening, two years ago, George Pappas was being driven down his local high street by a mate and mulling over whether to replace his Mk4 Golf diesel, a recent purchase that was boring him to death, when his girlfriend, also in the car, spotted an old BMW 3 Series at the side of the road with a 'for sale' sign in the window.

time-read
2 Minuten  |
November 13, 2024
THE SEVEN-SEATER THAT VOLVO DARE NOT KILL OFF
Autocar UK

THE SEVEN-SEATER THAT VOLVO DARE NOT KILL OFF

The current-gen XC90 has been on sale since 2015 for good reason

time-read
2 Minuten  |
November 13, 2024
GENESIS ELECTRIFIED G80
Autocar UK

GENESIS ELECTRIFIED G80

Where the story begins, in the Hyundai premium marque’s luxury saloon

time-read
4 Minuten  |
November 13, 2024
LEXUSLBX
Autocar UK

LEXUSLBX

Can you shrink premium quality to fit an SUV this small? We now know

time-read
4 Minuten  |
November 13, 2024
Rolls boss ready to 'define the next chapter'
Autocar UK

Rolls boss ready to 'define the next chapter'

Nine months into the job, Rolls-Royce CEO and car guy Chris Brownridge tells STEVE CROPLEY what he's learned and where the firm's heading

time-read
4 Minuten  |
November 13, 2024
Once more, with feeling
Autocar UK

Once more, with feeling

AC Cars' recreation of the classic MkII Cobra is at first glance a faithful facsimile of a 1960s performance benchmark. SIMON HUCKNALL drives it

time-read
7 Minuten  |
November 13, 2024
MERCEDES-BENZ CLE
Autocar UK

MERCEDES-BENZ CLE

Does a PHEV set-up work in a coupé that exudes such old-school vibes?

time-read
9 Minuten  |
November 13, 2024
ANALOGUE SUPERSPORT
Autocar UK

ANALOGUE SUPERSPORT

Lotus Elise specialist uprates 1990s icon with an eye on track days

time-read
4 Minuten  |
November 13, 2024
ALPINE A290
Autocar UK

ALPINE A290

The hot hatch is alive and well, and living in France. On both road and track, there's much to savour`

time-read
5 Minuten  |
November 13, 2024
UK HANGS ON TO OLD CARS
Autocar UK

UK HANGS ON TO OLD CARS

Average car age climbs as high prices dampen demand for new models

time-read
2 Minuten  |
November 13, 2024