Lotus: sports cars still 'essential'
Autocar UK|February 07, 2024
Firm's credibility will hang on dynamic character of 2027's Elise-spirited Type 135 EV
JAMES ATTWOOD
Lotus: sports cars still 'essential'

The electric-only spiritual successor to the Elise will be an "essential" part of the future Lotus line-up, according to company bosses.

Codenamed Type 135, the new two-seat sports car will effectively replace the Emira, Lotus's final combustion car.

The EV will be developed and built in the UK and will be the fourth and final model of Lotus's Vision80 project, following the Eletre large SUV, Emeya saloon and forthcoming Type 134 D-segment SUV.

Lotus intends to reveal the Type 135 next year, before starting sales in 2027.

The target starting price of £75,000 compares with £59,995 for the planned entry-level four-pot Emira.

Mike Johnstone, Lotus Group's chief commercial officer, told Autocar that meeting the target price is "an engineering challenge" but it was chosen because "it's not a big step on from where we are at the moment, but we recognise there's going to be a lot of new technology".

The Type 135 will be a relatively small-volume offering. Lotus's goal is to achieve annual sales topping 150,000 by 2028, comprising 80,000-90,000 Type 134s, 40,000-50,000 Eletres, 30,000-40,000 Emeyas and 10,000-15,000 Type 135s.

Those targets for the Type 135 far exceed the 6000 or so Emiras Lotus aims to sell per year, and Johnstone said it's still a vital model for the brand.

"We need the bullseye at the very centre of the brand, which has to be that two-seat lightweight sports car," he explained. "Otherwise we're just a brand with a Lotus badge. The sports car is an essential part of our future."

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