Nada ventured, Nada gained
Autocar UK|February 22, 2023
Hazim Nada believes he has found a better way to launch a luxury car brand. Felix Page meets him to hear his plans for Aehra
Nada ventured, Nada gained

It is generally accepted that Italian sports cars are louder, more outlandishly designed and all-round more flamboyant than their contemporaries from overseas. And it follows that the leaders of their makers have often been charismatic maybe even dogmatic enough to have attracted cult followings in their own right.

Ferruccio Lamborghini, Enzo Ferrari and Horacio Pagani, responsible for some of the most pivotal cars and sensational headlines of their eras, were or are sufficiently charismatic and outspoken to have transcended the community of automotive enthusiasts and left an indelible mark on society as a whole.

Hazim Nada, founder and CEO of Italy’s latest sporting car maker, doesn’t quite fit the mould. His nascent brand, Aehra, has already made quite the splash with the reveal of its maiden model an ultra-aerodynamic, super luxury SUV to rival the Lotus Eletre and intriguing plans for Porsche Taycan and Maserati Granturismo equivalents to follow closely behind. When he arrives for our long anticipated meeting in London a whistle stop ona whirlwind extravaganza of hand-shaking with key stakeholders and collaborators in his growing firm), it quickly becomes clear that this is a CEO who is more than happy for his products to do the shouting.

Diese Geschichte stammt aus der February 22, 2023-Ausgabe von Autocar UK.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der February 22, 2023-Ausgabe von Autocar UK.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS AUTOCAR UKAlle anzeigen
Poster car that went from rusty to trusty
Autocar UK

Poster car that went from rusty to trusty

One evening, two years ago, George Pappas was being driven down his local high street by a mate and mulling over whether to replace his Mk4 Golf diesel, a recent purchase that was boring him to death, when his girlfriend, also in the car, spotted an old BMW 3 Series at the side of the road with a 'for sale' sign in the window.

time-read
2 Minuten  |
November 13, 2024
THE SEVEN-SEATER THAT VOLVO DARE NOT KILL OFF
Autocar UK

THE SEVEN-SEATER THAT VOLVO DARE NOT KILL OFF

The current-gen XC90 has been on sale since 2015 for good reason

time-read
2 Minuten  |
November 13, 2024
GENESIS ELECTRIFIED G80
Autocar UK

GENESIS ELECTRIFIED G80

Where the story begins, in the Hyundai premium marque’s luxury saloon

time-read
4 Minuten  |
November 13, 2024
LEXUSLBX
Autocar UK

LEXUSLBX

Can you shrink premium quality to fit an SUV this small? We now know

time-read
4 Minuten  |
November 13, 2024
Rolls boss ready to 'define the next chapter'
Autocar UK

Rolls boss ready to 'define the next chapter'

Nine months into the job, Rolls-Royce CEO and car guy Chris Brownridge tells STEVE CROPLEY what he's learned and where the firm's heading

time-read
4 Minuten  |
November 13, 2024
Once more, with feeling
Autocar UK

Once more, with feeling

AC Cars' recreation of the classic MkII Cobra is at first glance a faithful facsimile of a 1960s performance benchmark. SIMON HUCKNALL drives it

time-read
7 Minuten  |
November 13, 2024
MERCEDES-BENZ CLE
Autocar UK

MERCEDES-BENZ CLE

Does a PHEV set-up work in a coupé that exudes such old-school vibes?

time-read
9 Minuten  |
November 13, 2024
ANALOGUE SUPERSPORT
Autocar UK

ANALOGUE SUPERSPORT

Lotus Elise specialist uprates 1990s icon with an eye on track days

time-read
4 Minuten  |
November 13, 2024
ALPINE A290
Autocar UK

ALPINE A290

The hot hatch is alive and well, and living in France. On both road and track, there's much to savour`

time-read
5 Minuten  |
November 13, 2024
UK HANGS ON TO OLD CARS
Autocar UK

UK HANGS ON TO OLD CARS

Average car age climbs as high prices dampen demand for new models

time-read
2 Minuten  |
November 13, 2024