Less excess, less consumption but more fun. Cars of the future must be sustainable while still delivering mobility, freedom and aspiration. We must treasure and desire them. That's easy to write but hard to do. The Oli concept is a demonstration of that belief.
It sounds obvious to say that natural resources have a limited supply, but it's a realisation that society is only just coming to. There's a shift to restraint and sobriety, and expectation that our actions should have at least a neutral impact on the planet we live on.
The tension is that very few people wake up in bed in the morning energised by sacrifices they have to make. This sustainable vision has to be desired, not endured - and at Citroën we believe that if we change our thinking, then we can get there. We all want to wake up excited by our cars. Acting in a positive way for the planet doesn't have to be sad.
In fact, it can't be: there won't be mass adoption of sustainable ideas unless they are attainable, useful and fun. That's what Oli is: bright, innovative, a little bit cheeky and, above all, affordable. World exclusive: it's never going to spawn a £250,000 supercar!
We want to put Citroën at the forefront of that debate, because that is where it belongs. Citroën has been challenging conventions throughout its history, so let's have the energy to do it again. We might get it right. We might get it wrong. But let's dare to be different.
The 2CV offered liberation when comfort wasn't as important as freedom; DS brought an engineering revolution when it was. Mehari was a tiny, lightweight plastic car in 1968! We have always believed there can be another route to the destination.
Diese Geschichte stammt aus der February 15, 2023-Ausgabe von Autocar UK.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der February 15, 2023-Ausgabe von Autocar UK.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
MG 4
An EV changes your driving style - but not to the detriment of pleasure
PEUGEOT E-208
Time with our French hatch is up. Is it good riddance or au revoir?
In the hot seat
Is the best automotive job in the world actually in miniature scale? Hot Wheels' design boss assures STEPHEN DOBIE it is
Correcting the record
Autocar invented the road test back in 1928 - or did we? KEITH JONES trawls the past to find the true starting point
Road test rebooted
As the Autocar road test forges into its second century, its brief is expanding and it's returning to a familiar place. MATT SAUNDERS explains
Cyber attack
MG is back on the international stage and now trying to return to its sports car roots. MATT SAUNDERS sees if the Cyberster EV can match up to a rival from the present and a relation from the past
KIA PICANTO
As rivals fall by the wayside, Kia's popular city car gets a makeover
MASERATI GRANTURISMO
Latest coupé in a long line of Maserati GT cars hits the UK with V6 power
PORSCHE CAYENNE GTS COUPE
New V8 model gets all the goodies
TOYOTA PRIUS
Back by popular demand with a cool new look and greater driver appeal