"WE OVER-ENGINEER CARS, which leads them to a price point that you find difficult to realise in the market. We're very ambitious with our pricing.
They correlate with the car you get and the value for money. So it's lessons learned; on the other hand, with our 2.0 program, we're already north of 70% of the localisation in India. We need to increase that number.
Going forward, I want to be fully focused on what's available in India to be cost-competitive with the manufacturers," said Skoda's CEO, Mr. Klaus Zellmer, while talking about the brand's current plans for the Indian market.
Continuing further, he spoke about the sub-4-meter car that Skoda is preparing to launch in India at the beginning of next year. With the sub-4meter, they are targeting to achieve a 4% segment share with 75% localisation.
"The sub-4 meter for us is an excellent opportunity because we're offering something for the biggest part of the segment. In this very competitive environment, I think we have pulled a couple of knobs. Over 70% of what's been done to the sub-4-metre compact SUV is, by our 200 engineers in India; we love that".
Diese Geschichte stammt aus der July 2024-Ausgabe von BBC TopGear India.
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Diese Geschichte stammt aus der July 2024-Ausgabe von BBC TopGear India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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