Premium Tyres for Premium Cars

It was only a matter of time before Vredestein India branched out into the lucrative market of premium SUV tyres. Now they have with the Pinza AT range

- Joshua Varghese

FOLLOWING A  successful entry into the Indian tyre market a couple of years ago, the premium tyre manufacturer, Vredestein, has entered the lucrative segment in the luxury car space. In India, premium and luxury sport utility vehicles (SUV) easily outnumber their sedan counterparts, but the number of all-terrain tyre options available for them are limited.

To set things right in that respect, Vredestein India has launched the Pinza AT ("AT" for all-terrain) range for 17-, 18-, and 20-inch wheel sizes. In addition to "AT", the firm is also offering "LT" (light truck) tyres in certain sizes. Furthermore, it confirmed that "HT" (highway terrain) tyres were currently in development and should reach the market later this year.

The Pinza AT aims to cater to cars from the Ford Endeavour and the Toyota Fortuner all the way to the Jeep Wrangler Rubicon and the Land Rover Defender.