As far as high-risk strategies go, this one was a corker. When the Leyland P76 was launched, 50 years ago, Leyland Australia was not only beleaguered by debts of £8.6million (equivalent to more than £100million today), but had also bet the farm on its new model, borrowing the same amount again to bring the car to market. Everything was riding on the P76's success; failure was not an option.
The business case for what was to be Leyland's first all-round bespoke model for the Australian market looked as watertight as the 44-gallon drum it was designed to carry in its capacious boot. The British Motor Corporation (Australia) had first been established Down Under in 1954, and since then it had relied upon a succession of adapted models from its UK parent to sustain sales. Mutant offerings, such as the Morris Major and Austin Lancer - in effect, lengthened versions of the Wolseley 1500 and, into the 1960s, an extended and hatchback-tailed Austin 1100 known as the Nomad, were all staples from a company satisfying demand for small- to mid-sized cars for Australian buyers.
Diese Geschichte stammt aus der September 2023-Ausgabe von Classic & Sports Car.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der September 2023-Ausgabe von Classic & Sports Car.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
RAY HILLIER
Double-chevron oddity proves a break from the norm for this Crewe specialist
SHORT BACK & GLIDES
Eccentric enthusiast Captain RG McLeod's series of Manx-tailed Bentley Specials reached its zenith with this unique S2 Continental.
People's choice
The diminutive but multi-million-selling Fiat 850 packed a remarkable diversity of form and function into its compact footprint
PLASTIC BREAKS FROM THE NORM
Glassfibre revolutionised niche car-body production, but just occasionally strayed into the mainstream.
A SENSIBLE SUPERCAR
The cleverly conceived four-seater Elite secured Lotus a place at the big players' table, but has it been unfairly maligned since then?
"I had a habit of grabbing second place from the jaws of victory"
From dreams of yachting glory to the Le Mans podium, via a stint at the top of the motorsport tree, Howden Ganley had quite the career
Still going strong
Herbert Engineering staked its reputation on the five-year warranty that came with its cars. A century on, this Two Litre hasn't made a claim
One for the kids
General Motors was aiming squarely at the youth market with the launch of the Pontiac GTO 60 years ago, and its runaway success popularised the muscle-car movement
A NEW BREED OF HERO
Launched at the turn of the millennium, the GT3 badge has already earned a place alongside RS, CS and turbo in Porsche lore.
Brits with SIX appeal
The straight-six engine is synonymous with a decades-long legacy of great British sports cars. Six variations on the sextet theme convene for comparison