NTK CLUTCH PLATES: DRIVING SUSTAINABLE AUTOMOTIVE SOLUTIONS

NTK CLUTCH PLATES IS A SUSTAINABLE SOLUTION FOR THE MASS MOTORCYCLE SEGMENT. ASHISH BHATIA HIGHLIGHTS THE USPS OF THE FLAGSHIP BRAND OFFERING A BETTER RIDE EXPERIENCE TRANSCENDING BEYOND CONVENTIONAL STANDARDS.

-  ASHISH BHATIA

Embarking on a transformative journey towards sustainable innovation, Niterra India proudly introduces its latest addition of NTK Clutch Plates under the flagship NTK brand. Unveiled on October 18, 2023, the ceremony witnessed the esteemed presence of Mamoru Musasa, the Managing Director, Sudipto Sanyal, Senior Vice President handling Sales & Marketing, Corporate Affairs, and Supply Chain, along with Akihiko Yamauchi, the Vice President. Aligning with the ethos of ecoconscious manufacturing and responsible corporate practices, the unveiling ceremony was attended by a distinguished assembly, including key members of the Senior Sales Team and other influential Functional Heads. The launch sets a new standard for the industry.

An estimated current Indian aftermarket of around Rs.300 crore for the clutch plates segment is further projected to grow to Rs.650 plus crore by FY2033. The company expects it to be dominated by the latest technology, paper-based clutch plates in the future. This technological transition means that more and more motorcycles are getting an Original Equipment Manufacturers (OEM) fit with paper-based clutch plates instead of the conventional cork-based clutch plates. The paper-based clutch plates are known to offer consistent friction characteristics across a wide range of operating conditions in comparison to the cork-based variety that can offer variable frictional characteristics. There is a huge demand, especially in the Indian aftermarket for cork-based clutch plates. Since the majority of the Vehicles In Operation (VIO) in the motorcycle segment are based on this technology product, the company is confident that its latest offering will attract a strong appeal.