"Optimising manufacturing practices is essential"

…says Vishwanath Rao, Managing Director, Altair India. In an interaction with Neha Basudkar Ghate, he explains the role of modern manufacturing processes in the current Indian landscape

Over the last decade, how has Altair India’s business model evolved with time?

Altair has many firsts to its credit, being a pioneer in value-based licencing is one of them. We have always strived to provide the best returns on our customers’ investments in our state-of-the-art technologies. Whether it is a token-based licencing system that gives customers easy access to our entire range of technologies without any additional investments, or it is about including allied technologies through Altair Partner Alliance again at no additional costs, make our business model one of the most unique in the market today.

Further fine-tuning our token-based licencing system into value buckets that best serve application requirements concept design, mechanical engineering, mechatronics applications, or enterprise-wide usage. Add to this an increased focus on verticalisation to support our customers’ industry-specific R&D efforts, creating configurable simulation templates and embedding AI into our applications to enable our customers to reduce their time to market, provide the widest range of technologies spanning design, engineering, manufacturing, and business, are all geared to meet the changing market requirements.

How are disruptive technologies transforming the way companies innovate?

We are at the vanguard of disruptive technologies like Digital Twins, Machine Learning (ML), and Additive Manufacturing (AM) which are part of all that we do.