ADVANCING LIVELIHOODS & SUSTAINABILITY
BW Businessworld|October 19, 2024
Marico drives sustainability by empowering farmers, conserving water and integrating environmental responsibility across its operations
ADVANCING LIVELIHOODS & SUSTAINABILITY

Marico

Overall Rank: #8

Sector: Consumer Goods

Sectoral Rank: #4

Marico blends environmental responsibility with the creation of sustainable livelihoods. One of its most impactful initiatives has been the Parachute Kalpavriksha programme. This initiative empowers farmers with scientific and climate-adaptive farming practices, improving productivity and income. “Our efforts in sustainable agriculture have helped 1,01,120 farmers so far, with an additional 20,120 joining in FY 2023-24. Farmers have seen a 17 per cent increase in productivity through this programme,” says Bipin Odhekar, Head of Sustainability at Marico.

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