INMID-AUGUST, a D2C spices brand, Zoff, based out of Raipur, Chhattisgarh, announced it had secured Rs 40 crore from JM Financial Private Equity through the.JM Financial India Growth Fund III. The investment will support the launch of new products and the expansion into new categories, including ready-to-cook items, condiments, cooking pastes and seasoning kits.
Established in 2018, the companynowplans to improve its offline distribution network by leveraging general trade, modern trade channels and other retail outlets, having done well so far in Tier-1 cities, supported by ecommerce and later quick commerce led sales since 2020. "Whatever we are today, it is because of e-commerce and quick commerce," Akash Agrawal, Co-founder at Zoff, tells BW Businessworld.
According to a recent report by the Pahle India Foundation, over two-thirds of online vendors saw an increase in both their sales value and profits over the past year, with 58 per cent seeing growth in both areas. Excluding costs, vendors have seen positive improvements in nearly all aspects of their business since they began selling online. Around 60 per cent of vendors feel they now have better market access and have observed higher purchase values per customer. Also, 56 per cent of vendors have improved their sourcing and distribution methods, while 59 per cent have improved their product design, pointing to the positive impact of e-commerce on their operational efficiency.
It is now a well-established fact that if you are a D2C brand, you cannot ignore the power of e-commerce if you want to grow.
Brands like boat, Bold Care, Happilo, iD Fresh Food, Plum and Noise, among many others, have grown to prominence through the power of e-commerce.
Not A Messiah?
Diese Geschichte stammt aus der September 07, 2024-Ausgabe von BW Businessworld.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der September 07, 2024-Ausgabe von BW Businessworld.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
SHAPING INDIA'S ENTREPRENEURIAL LANDSCAPE: KEY INITIATIVES AND CHALLENGES AHEAD
THE Hon'ble Finance Minister made history in July 2024 by presenting her seventh budget, surpassing the record previously held by Morarji Desai. Beyond this historic milestone, the budget stood out for its trans-formative measures aimed at fostering India's entrepreneurial ecosystem.
BUDGETING IN UNCERTAIN TIMES
AFTER last year's parliamentary elections, the Budget for FY2026 was presented in July 2024, which provided a glimpse of the government's priorities. In a few weeks, the government of India (GoI) will table the Union Budget for FY2026, which is expected to expand on these plans, and provide the new medium-term fiscal path as well.
A VISION FOR 'VIKSIT BHARAT'
INDIA stands at the threshold of a transformative journey toward 'Viksit Bharat' by 2047.
Constitutional Musings
A LEGAL DOCUMENT, even if it sets down the constitution of a country, is at the end of the day, just that – a document.
Turning Stress into Strength: A Path to Purposeful Living
Khera on transforming stress into strength, fostering resilience, purpose for meaningful living, and other insights from his new book Live While You're Alive
BUDGETING FOR BETTER FUTURE
AFFORDABILITY challenges persist for homebuyers; tweaking tax relief on home loans and capital gains in the Union Budget could significantly improve housing accessibility.
"NORTH AMERICA IS OUR LARGEST MARKET
Sona Comstar fully supports the government's vision for localisation and self-reliance in manufacturing under the PLI scheme, asserts SUNJAY KAPUR, Chairman, Sona Comstar & Deputy Chairman, CII Northern Region, during a chat with ASHISH SINHA. Excerpts from the interview
MAHAKUMBH 2025
NOTWITHSTANDING the never ending debate about the beginning of the festival - year and founder - and the dates when it is to be held, there's general agreement that it was started by the 8th Century vedic scholar, philosopher, saint and teacher of Advaita Vedanta Adi Shankara Acharya and that the 12 yearly celebration dates are synchronised with every completed revolution of the planet Jupiter (Brahaspati); also that the venue is mostly in the river bank towns of Prayagraj (Allahabad) at the confluence of Ganga, Yamuna and the mythical invisible Saraswati, Haridwar (Ganga), Nasik (Godavari) and Ujjain (Shipra).
CATALYSING INDIA'S DIGITAL-FIRST ECONOMY: THE SMART WEARABLES PERSPECTIVE
INDIA'S electronics industry is set to play a key role in the nation's economic growth with domestic production expected to reach $300 billion by 2026.
"THE DELHI MODEL OFFERS THE SUREST ROAD MAP TO BUILDING A DEVELOPED INDIA"
JASMINE SHAH, then vice-chairman of the Delhi government think-tank, the Dialogue and Development Commission, conceived the idea of writing a book about the Delhi Model of governance while Aam Admi Party (AAP) convenor and Delhi's former chief minister Arvind Kejriwal and his former deputy chief minister Manish Sisodia were both at Tihar Jail for the alleged liquor scam in the state. By the time The Delhi Model – A Bold Road Map to Building a Developed India was released, campaigning for the Delhi legislative assembly elections were in full swing. The AAP leader though, stole some time out to discuss the book with BW Businessworld 's Madhumita Chakraborty. Excerpts:
