Finance gears up for festivities

BFSI companies are charging their online and omnichannel strategies with personalized festive deals this season:

As the festive season approaches, the BFSI industry is gearing up with innovative marketing strategies to capture the festive spirit and engage customers. Leveraging a mix of online and omnichannel marketing, BFSI brands are launching pre-festive campaigns, interactive promotions, and personalized offers to attract and retain customers. According to the report 'Festive Marketing Trends in BFSI 2024' by WebEngage, 98% of brands in this sector utilize online channels, with nearly 45% employing omnichannel strategies to enhance the customer experience. Despite these efforts, a significant challenge remains in retaining customers post-festive season, with 70% of marketers struggling to maintain engagement.

CURATING TAILORED OFFERS

Azmat Habibulla, Managing Director and Head of Group Strategic Marketing & Communications at DBS Bank India, shares insights about festive marketing strategies: "The festive season is a special time for us to connect with our customers and show our appreciation for their continued trust. We curate offers tailored to meet our customers' needs during this period. We typically offer cashback incentives for transactions and special deals for our cardholders."

The bank emphasizes an always-on approach, engaging with customers beyond festive periods to foster lasting relationships. Ravindra Rai, Deputy Managing Director of Bank of Baroda Card, says: "Apart from the festive season, BOBCARD customers can enjoy loads of shopping offers even on ordinary days across multiple brands, thanks to our 'always-on' brand marketing strategy."

The NBFC is ready to announce the 4th edition of its flagship brand property, 'Festive Shopping Rewards on BOBCARD. This year, it is offering over 500 exclusive deals in collaboration with top brands such as Flipkart, Amazon, JioMart, Croma, Reliance Digital, MakeMyTrip, and more.