Tell us more about product diversification that has happened at brand Fila.
As a Fashion Sportswear brand, the mantra has been "without beauty, there is no performance", and as it rightly put, the products are an amalgamation of beauty, style and performance. The product portfolio consists of apparel, footwear and accessories under which most of the lifestyle, sportswear and athleisure styles are covered.
In the apparel segment, the products range from crop and tank tops for women, sweatshirts, sweathoodies, jackets and joggers are important silhouettes that cover most of the athleisure pillar. Along with these fashion silhouettes, styles are introduced to give the x factor to the collection. Sneakers as an overall blanket covers the footwear category under which we have differentiated products like the tennis-inspired court sneakers, triple black and white sneakers, chunky silhouettes, fashion and style infused products for daily lifestyle and new innovative products for outdoor run or training.
Which product categories are the best performing in the Indian market?
In footwear, chunky sneakers, classics, court sneakers, outdoor and retro. In apparel, tennis lifestyle, terrace-wear, unicolor sets, normcore looks, tech and tennis.
Abdon Lepcha, Creative Director, FILA
Diese Geschichte stammt aus der June 2023-Ausgabe von Business Of Fashion.
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Diese Geschichte stammt aus der June 2023-Ausgabe von Business Of Fashion.
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