H&M Move Offers Functional 'Movewear' To Empower Individuals Of All Skill Levels: Yanira Ramirez Country Sales Manager, H&M India

In conversation with IMAGES Business of Fashion, Ramirez spoke about how H&M's activewear brand, H&M Move, aims to inspire global movement in a more sustainable manner...

International retailer H&M India is known for fashion and quality at the best price in a sustainable way. The Swedish clothing giant embarked on its journey in India in 2015 with a mission to make fashion accessible to everyone, irrespective of geographical boundaries. Since then, the company has rapidly expanded its presence across the country, leveraging its strategic focus on expanding into new cities, particularly tier I & II locations. Today, H&M India proudly stands at 62 stores across 29 cities.

In conversation with IMAGES Business of Fashion, Yanira Ramirez, Country Sales Manager, H&M India spoke about how H&M’s activewear brand, H&M Move, aims to inspire global movement in a more sustainable manner.

Excerpts from the interview…

Tell us about H&M Move. H&M Move concept is an innovative addition to H&M Family, which was launched in August 2022. As an activewear brand, H&M Move aims to inspire global movement in a more sustainable manner. We o er a range of stylish and functional ‘movewear’ designed to empower individuals of all abilities and skill levels to move comfortably and con dently. Our products cater to various activities, from gym workouts to yoga sessions, and encourage an active lifestyle for everyone.