Myntra Brings Global Brands Boohoo, Dorothy Perkins And Nasty Gal To India
Business Of Fashion|January 2023
Fashion marketplace Myntra is bringing UK-based iconic fashion house, Boohoo Group to India that owns brands boohoo, Dorothy Perkins (DP) and Nasty Gal.
Myntra Brings Global Brands Boohoo, Dorothy Perkins And Nasty Gal To India

The three brands will offer an array of 1500 styles across categories like dresses, tops, bottoms, and footwear, as a part of the much anticipated launch.

The association will witness boohoo and Nasty Gal cater to Indian consumers for the first time, while also marking DP's reentry into the country, following the brand's acquisition by the Boohoo Group. DP offers elegant fashion for women while Nasty Gal offers trendy, distinct, and edgy looks with inspiration from vintage as well as runway trends. boohoo focuses on striking yet easy styles.

Ahead of Myntra's upcoming seventeenth edition of the End of Reason Sale, the collection from the Boohoo Group will consist of looks inspired by global trends like funky animal prints, classy florals, subtle shimmer, and dramatic glitter, across segments like dresses, tops, bottoms, and sweatshirts, among others.

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