Seamless blending of Indian techniques and textiles
Business Of Fashion|June 2023
Founded by Aneeth Arora, Péro interprets international aesthetic using local material and skills. It claims to have taken inspiration from what surrounds us, to make a product that connects with people, wherever in the world it is placed. It claims that the Indian-ness of the brand rests in the textile process, where materials pass through the hands of one craftsperson to the other, carrying forward the Indian tradition of hand-crafting and creating pieces that are at once unique. Arora, a textile graduate from National Institute of Design, Ahmedabad and a fashion graduate from National Institute of Fashion Technology, calls herself a 'textile and dress maker'. Located at Delhi's Patparganj, it recently launched its spring-summer collection. IMAGES Business of Fashion interacted with the founder to find out more about the brand.
Seamless blending of Indian techniques and textiles

Journey of péro so far

As a textile graduate, I've always been intrigued with the possibilities of creating base textiles. It exposed me to the myriad textiles we make in different parts of India like the jamdani, madras checks, ikat, south cotton etc. At the same time, I discovered that while the Indian craft techniques are quite well explored, the textiles segment remains untouched. That's when I decided to create a brand that revolves around Indian textiles, while incorporating the handmade process and the philosophy of sustainability, creating a product that's global in its appeal- one that's appropriate for Paris as well as the streets of Delhi.

At Péro, we take one day at a time. Every day is a new learning, every season is an achievement. We challenge ourselves while using the same techniques and putting out something new for the wearer. We also believe in engaging our craftsmen season after season while challenging our design team to create new designs using their skill set.

Brand's distinct elements

"Sum is larger than its parts, and what matters is the sum at the end of the day" This is the philosophy that differentiates Péro from others. Usually when designers use traditional textiles and embroideries, the final look shouts the techniques. However, we mix those techniques in such a way that it comes out as a unique Péro product where the traditional Indian techniques and textiles are blended seamlessly together.

Retail strategy

Diese Geschichte stammt aus der June 2023-Ausgabe von Business Of Fashion.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der June 2023-Ausgabe von Business Of Fashion.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS BUSINESS OF FASHIONAlle anzeigen
Being Human launches 100th India store in Jaipur
Business Of Fashion

Being Human launches 100th India store in Jaipur

Being Human, Bei the iconic a clothing line with philanthropic heart, has opened its 100th store in Jaipur.

time-read
1 min  |
June 2024
Reliance Retail opens 73rd Avantra by Trends store in India
Business Of Fashion

Reliance Retail opens 73rd Avantra by Trends store in India

Reliance Retail's ethnicwear brand Avantra by Trends has opened its 73rd store in India in Hyderabad.

time-read
1 min  |
June 2024
Cosset Clothing celebrates 3 years with Desk to Dusk collection
Business Of Fashion

Cosset Clothing celebrates 3 years with Desk to Dusk collection

Cosset Clothing marks its third anniversary with the launch of the Spring-Summer 2024 collection, 'Desk to Dusk, a testament to its commitment to sustainable fashion.

time-read
1 min  |
June 2024
Blackberrys launches TechPro collection 2024
Business Of Fashion

Blackberrys launches TechPro collection 2024

Menswear brand Blackberrys Mensw Lhas introduced its groundbreaking TechPro Collection '24 across its stores nationwide.

time-read
1 min  |
June 2024
The Kaftan Company launches men's lounge wear collection
Business Of Fashion

The Kaftan Company launches men's lounge wear collection

The The Kaftan Company (TKC), renowned for its innovative loungewear, has launched its latest collection, the Twilight men's loungewear collection, marking a significant milestone as the first-ever range of kaftans designed exclusively for men.

time-read
1 min  |
June 2024
MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment
Business Of Fashion

MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment

There has been a significant change in the external environment in the last 15 years, which has directly led to changes in not only what a male consumer wears but also what he chooses to wear and how...

time-read
4 Minuten  |
June 2024
SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK
Business Of Fashion

SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK

Polyethylene terephthalate (PET) bottles, once destined for eternity in waste piles, have found a new purpose through recycling, emerging as recycled PET, or rPET...

time-read
2 Minuten  |
June 2024
UNI STYLE IMAGE: Championing Circular Fashion and Sustainability
Business Of Fashion

UNI STYLE IMAGE: Championing Circular Fashion and Sustainability

Uni Style Image (USI), founded in 1990, is a global leader in sustainable designs. Renowned for its commitment to quality and environmental stewardship, USI stands among the top 10 polo T-shirt brands worldwide...

time-read
3 Minuten  |
June 2024
RAYMOND 'MADE TO MEASURE'
Business Of Fashion

RAYMOND 'MADE TO MEASURE'

Bridging Bespoke Luxury with Ready-to-Wear Convenience

time-read
4 Minuten  |
June 2024
SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion
Business Of Fashion

SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion

An in-depth analysis of Snitch's transformation from a nascent brand to a leading force in the young and innovative menswear segment in the Indian fast fashion domain...

time-read
6 Minuten  |
June 2024