SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK
Business Of Fashion|June 2024
Polyethylene terephthalate (PET) bottles, once destined for eternity in waste piles, have found a new purpose through recycling, emerging as recycled PET, or rPET...
Kapil Bhatia
SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK

In the world of men's fashion, a subtle revolution is underway-one that champions both style and sustainability. It is a movement where discarded plastic PET bottles find a new lease on life, transformed into chic attire for the modern man. This eco-conscious shift in the fashion industry not only addresses environmental concerns but also sets a precedent for responsible consumption.

Polyethylene terephthalate (PET) bottles, once destined for eternity in waste piles, have found a new purpose through recycling. Emerging as recycled PET, or rPET, these bottles undergo a metamorphosis, becoming the cornerstone of sustainable fabrics in men's fashion. This transformation is not just about aesthetics; it is about reshaping the path of the fashion industry towards a more sustainable future.

The Process

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