WESTSIDE More Than a Transactional Brand; It's a Lifestyle

Since its inception, Westside has grown beyond just fashion and has evolved into a much-loved family lifestyle brand...

- Kajal Ahuja

Over the last few decades, India has undergone a huge cultural transformation towards confidence and self-expression. Now more than ever, people are expressing their personalities through diverse fashion choices. One brand that remains at the forefront empowering customers to embrace their unique identities is Tata-owned Westside.

In the bustling streets of modern India, where tradition dances with innovation, Westside has been weaving its story for 25 years. Founded in 1998 under the umbrella of Trent Ltd. by Tata Group, Westside is beyond just a clothing store. It has become a beacon of contemporary fashion, evolving alongside the dynamic Indian consumer. But at its core, Westside is all about fashion-fresh, contemporary, and affordable.

Since its inception, Westside has grown beyond just fashion and has evolved into a much-loved family lifestyle brand. While their primary focus still remains on being a fashion-forward brand, they also recognise immense potential in other segments including lingerie, beauty, swimwear, and resortwear. Additionally, their home business is also growing steadily.

"So I think the core of our business is great fashion. Around it, we want to build a lifestyle proposition because then people connect with Westside not just as a transactional fashion brand, but as a lovely lifestyle and grow with it," states Shailina Parti, COO, Westside.

Key Brand Features

1. Completely In-House: Westside operates 100% on their private labels. It does not sell any other external brand within their ecosystem. But the highly-innovative brand is always on the lookout for what is next.