WINNING CONSUMERS AT SCALE: BALANCING AI & HUMAN TOUCH IN FASHION

In today's rapidly evolving fashion landscape, the ability to swiftly and accurately discern consumer preferences is paramount.

As global and local influences continuously reshape consumer tastes, the challenge for fashion brands and retailers lies not only in tracking these changes but also in adapting organizational processes to meet and anticipate these dynamic needs effectively.

A panel at India Fashion Forum 2024 explored the strategic integration of Artificial Intelligence (AI) with the irreplaceable human touch as a powerful approach to crafting relevant product propositions that resonate with consumers at scale.

On the panel of experts were:

• Anshika Gambhir, Associate Director, Bewakoof

• Ishendra Agarwal, Founder, Giva

• Partha Sinha, Head of Design & FIT, Private Brands - Amazon

• Sugam Asani, Chief Brand Officer, BESTSELLER India

• Suyash Motarwar, CPTO, VIRGIO

The session was moderated by Ganesh Subramanian, Founder & CEO, of Stylumia.

He started the session by asking the panel whether the idea of retail, especially fashion retail was to win the consumer using technology in a constantly evolving industry. The question was, what are brands doing in their space to understand the consumer on an ongoing basis so as to conceive propositions which have a high probability of winning?