CAUTION AHEAD
Business Today India|October 01, 2023
STEEP INFLATION AND FALTERING DEMAND HAVE HIT CONSUMER GOODS MAKERS HARD IN THE PAST THREE YEARS. THERE SEEMS TO BE LITTLE RESPITE AS A FRESH INFLATION SURGE AND UNEVEN SPREAD OF THE MONSOON COULD DISRUPT THE FIRMS' RECOVERY
ARNAB DUTTA
CAUTION AHEAD

THERE WAS A SENSE of euphoria among consumer goods makers at the end of 2020. Lockdowns to check the spread of Covid-19 had just been eased, unleashing a deluge of pent-up demand that consumers predominantly channelled towards goods because most services were shut.

Recalling those days, Kamal Nandi, the Business Head and Executive Vice President of Godrej Appliances, says that though the crucial summer season had been washed away, sales of essentials from refrigerators to washing machines had shot through the roof by October. And it wasn't just urban customers loosening the grip on their wallets. A large mass of the urban workforce that was forced to migrate back to the hinterland also flocked to shops and online portals.

But that euphoria didn't last. Consumers clamped down on discretionary spending because of steep inflation and job and income uncertainty in the years that followed, and this was exacerbated by the Russian invasion of Ukraine, which pushed inflation up further. Unseasonal rains this summer and the uneven spread of the southwest monsoon have made matters worse. The renewed rise in inflation has added to their woes. Together, these factors slowed demand across the universe of consumer goods-from home appliances to snacks, shampoos and personal computers.

The consumer goods market's experience best encapsulates this. After growing about 25-40 per cent year-on-year in the second half of 2020, firms are now finding it hard to remain in the black. The unseasonal rains earlier this year in North India, coupled with elevated prices, compressed demand for air conditioners and refrigerators in the June quarter by at least 5-10 per cent.

Diese Geschichte stammt aus der October 01, 2023-Ausgabe von Business Today India.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der October 01, 2023-Ausgabe von Business Today India.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS BUSINESS TODAY INDIAAlle anzeigen
The EV Craze
Business Today India

The EV Craze

The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly

time-read
5 Minuten  |
November 10, 2024
The Storage Boom
Business Today India

The Storage Boom

Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?

time-read
8 Minuten  |
November 10, 2024
India Beckons
Business Today India

India Beckons

Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before

time-read
4 Minuten  |
November 10, 2024
The Pearls of The Sea
Business Today India

The Pearls of The Sea

Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it

time-read
4 Minuten  |
November 10, 2024
66.Brand persona should define the core"
Business Today India

66.Brand persona should define the core"

I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.

time-read
1 min  |
November 10, 2024
Unwind in Style
Business Today India

Unwind in Style

Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury

time-read
3 Minuten  |
November 10, 2024
A Lifelong Affair with Inspiration
Business Today India

A Lifelong Affair with Inspiration

In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art

time-read
3 Minuten  |
November 10, 2024
Make it Bubbly
Business Today India

Make it Bubbly

Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles

time-read
4 Minuten  |
November 10, 2024
Palatial Splendour
Business Today India

Palatial Splendour

Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers

time-read
7 Minuten  |
November 10, 2024
Of Beaches and Cream
Business Today India

Of Beaches and Cream

GianChand Single Malt Whisky

time-read
1 min  |
November 10, 2024