EVERYBODY WANTS TO TAKE ON ROYAL ENFIELD
Business Today India|August 06, 2023
HERO-HARLEY, BAJAJ-TRIUMPH AND HONDA, AMONG OTHERS, ARE GEARING UP FOR A BRUISING BATTLE WITH PREMIUM MOTORCYCLES GIANT ROYAL ENFIELD. NO MATTER THE OUTCOME, THERE WILL ONLY BE ONE WINNER, THE CUSTOMER
PRERNA LIDHOO
EVERYBODY WANTS TO TAKE ON ROYAL ENFIELD

LIVE MUSIC. THROBBING strobe lights. A room full of people of all ages, shapes, and sizes in Harley-Davidson gear. Everybody grooving to the music being belted out by a live band. And enjoying their drinks. You'd be excused if you mistook it for a bikers' meet or a private concert.

But it was neither of those things. Instead, it was the launch of a new Harley-Davidson bike in India, which marks the coming together of India's largest twowheeler maker Hero MotoCorp and the iconic American bike brand. On display was a glimpse of the rugged bikers' lifestyle that Harley-Davidson is known for, and hopes to market in India as well.

But the lifestyle that Harley-Hero seem to be counting on is not new. Starting with the first imports of Royal Enfield motorcycles in the 1950s for the Indian Army, the love Indian bike enthusiasts have for heavy bikes-that fall in the premium category-has only grown with time. And that love has birthed a new race in the bustling roads and highways of India, a race to upgrade to premium, heavy bikes. Consequently, two-wheeler makers are revving up to impress today's discerning riders with new offerings. But first, a little background.

India's two-wheeler market is largely dominated by entry-level (76-100cc) bikes at 51 percent market share in FY23, and commuter (110-150cc) bikes at 30 percent. The premium segment-that comprises bikes above 150cc-accounted for 18 percent in the same period. But five years ago, premium bike sales accounted for just 14 percent, while entry and commuter bikes accounted for 59 and 26 percent, respectively. Further, of the 18 percent premium bikes sold in India in FY23, close to 40 percent were Royal Enfield bikes.

Diese Geschichte stammt aus der August 06, 2023-Ausgabe von Business Today India.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der August 06, 2023-Ausgabe von Business Today India.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS BUSINESS TODAY INDIAAlle anzeigen
"Moving to cloud helped us grow❞
Business Today India

"Moving to cloud helped us grow❞

What was the problem you were grappling with?

time-read
1 min  |
November 24, 2024
She's Got Time
Business Today India

She's Got Time

MORE WOMEN ARE BECOMING WATCH CONNOISSEURS, SEEKING OUT BOTH JEWELLED AND TECHNICAL WATCHES FOR THEIR STYLE AND CRAFTSMANSHIP

time-read
3 Minuten  |
November 24, 2024
RISING STAR
Business Today India

RISING STAR

PARUL GULATI IS a name that's been steadily gaining prominence in the Indian entertainment industry after she appeared on season 2 of Shark Tank in 2023. She has become a multifaceted personality who effortlessly transitions between acting and entrepreneurship.

time-read
1 min  |
November 24, 2024
Building on a Legacy
Business Today India

Building on a Legacy

WHEN ZAHABIYA KHORAKIWALA stepped into her role as Managing Director of Wockhardt Hospitals over a decade ago, she confronted formidable challenges that have since turned into achievements.

time-read
1 min  |
November 24, 2024
LEADER IN INNOVATION
Business Today India

LEADER IN INNOVATION

AS FEDEX'S PRESIDENT (Middle East, Indian subcontinent and Africa), Kami Viswanathan has a lot on her plate.

time-read
1 min  |
November 24, 2024
WAITING IN THE WINGS
Business Today India

WAITING IN THE WINGS

Here are those who missed out as they have not yet completed a year in office; they'll be strong contenders in 2025

time-read
1 min  |
November 24, 2024
A DECENT PROPOSAL
Business Today India

A DECENT PROPOSAL

IN TODAY'S WORLD OF TRYING TO CREATE AN EQUITABLE SPACE, BOTH MEN AND WOMEN CONTRIBUTE TO THEIR HOUSEHOLDS. WOMEN ARE ENCOURAGED TO HAVE THEIR OWN SAVINGS POOL AND INVESTMENT ROUTINE. GIVEN THIS, HOW SHOULD FUTURE BRIDES APPROACH FINANCIAL PLANNING?

time-read
5 Minuten  |
November 24, 2024
Women and the STEM Bias
Business Today India

Women and the STEM Bias

EMPOWERING WOMEN IN STEM WILL NOT ONLY BENEFIT INDIVIDUALS, BUT ALSO STRENGTHEN THE ENTIRE INDUSTRY, DRIVING INNOVATION AND PROGRESS.

time-read
3 Minuten  |
November 24, 2024
ROCKET WOMEN
Business Today India

ROCKET WOMEN

WOMEN IN INDIA ARE NOT ONLY VENTURING INTO SPACE BUT ARE ALSO STARTING TO SPEARHEAD THE COUNTRY'S EFFORTS IN THE GLOBAL SPACE RACE.

time-read
6 Minuten  |
November 24, 2024
ONE STEP FORWARD
Business Today India

ONE STEP FORWARD

THE NUMBER OF WOMEN INDEPENDENT DIRECTORS IS GROWING STEADILY, BUT IT'S A LONG WAY FROM GENDER PARITY. MUCH MORE NEEDS TO BE DONE TO BREAK THE GLASS CEILING IN BOARDROOMS.

time-read
6 Minuten  |
November 24, 2024