WINDS OF CHANGE
1 DECLINING TV CONSUMPTION HAS DRAGGED DOWN TRPs OF HINDI TV SERIALS, THE LARGEST SERIAL INDUSTRY IN INDIA
2 THE PLUNGE IS PARTICULARLY STEEP WHEN THE URBAN NUMBERS ARE LOOKED AT IN ISOLATION, SINCE OTT HAS LARGELY BEEN AN URBAN PHENOMENON
3 ONCE KNOWN FOR MULTI-YEAR RUNS, MORE THAN 60-70 PER CENT SHOWS GO OFF THE AIR WITHIN A YEAR NOW
4 BUT REGIONAL LANGUAGE SOAPS STILL ENJOY HIGHER TRPs COMPARED TO HINDI
5 IN HINDI, PRODUCERS AND TV NETWORKS ARE FOCUSSING ON A NEW FORMAT OF 25-100 EPISODES CALLED ‘TV+’ FOR OTT PLATFORMS SUCH AS AMAZON MINI, DISNEY+ HOTSTAR AND JIOCINEMA
6 THEY ARE MADE ON A BUDGET OF 2–3X OF THE ₹7-10 LAKH SET ASIDE FOR AN EPISODE OF A TV SERIAL, AND MAY EVEN GO UP TO ₹30-50 LAKH AN EPISODE, PRODUCERS SAY
2023
Teri Meri Dooriyan, which airs on Star Plus and is the second-highest rated Hindi show, has an urban TRP of 1.97
2023
Pandya Store that is aired on Star Plus has a TRP of 1.25
2018
Kalyana Veedu, which was the fourth-highest rated Tamil show in 2018, had a rating of 12.32
2018
Kumkum Bhagya, the fourth-highest rated show in 2018, had a rating of 2.5
Diese Geschichte stammt aus der October 29, 2023-Ausgabe von Business Today India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der October 29, 2023-Ausgabe von Business Today India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
"OFFER MORE SOPS FOR THE NEW TAX REGIME”
Dinesh Kanabar, CEO of Dhruva Advisors, on the tax-related measures expected in the Budget, reforms, and more
IN SEARCH OF A BOOSTER SHOT
TO BOOST GROWTH, THE GOVERNMENT MAY FOCUS ON INCREASING CAPEX AND BOOSTING DOMESTIC CONSUMPTION, PARTICULARLY TARGETING THE MIDDLE CLASS. THIS COULD PROVIDE A FILLIP TO STOCKS IN THOSE SECTORS
HEALTH BOOST
THE HEALTHCARE SECTOR IS EXPECTED TO RECEIVE A SHOT IN THE ARM IN BUDGET 2025-26, WITH A FOCUS ON PRIMARY HEALTHCARE, DIGITAL HEALTH, AND BOOSTING PHARMACEUTICAL MANUFACTURING AND RESEARCH. BUT CHALLENGES LIKE THE SHORTAGE OF HEALTHCARE PROFESSIONALS REMAIN
"Indian aviation to see double-digit growth for the next 30 years"
Vinay Dube, Founder & CEO of Akasa Air, on the country's aviation sector, why the airline was set up, and more
TIME TO BE SMART
This year could be a good time to take home some profits, reduce risk, and shift to large-cap investments
CLOTHES MAKETH A MAN
THE MEN’S LUXURY MARKET IN INDIA, ONCE A NICHE SEGMENT, IS WITNESSING AN EXTRAORDINARY RISE AND IS THRIVING, THANKS TO SOCIAL MEDIA AND RISING DISPOSABLE INCOMES
Front-running Redux
Ketan Parekh has again been accused by Sebi. This time the allegations are of front-running, an unethical practice in financial markets
Triumph of Engineering
The Udhampur-Srinagar-Baramulla Railway Line in J&K is set to expedite trade and tourism
MAKING A MARK
IN A LANDSCAPE DOMINATED BY THE BIG FOUR ACCOUNTING FIRMS, DHRUVA ADVISORS HAS STRUCK IT BIG ON THE BACK OF ITS TAX AND REGULATORY ADVISORY SERVICES, ASSISTING SOME OF THE MARQUEE DEALS OF INDIA INC.
TIME FOR A TAX BREAK?
INDIVIDUAL TAXPAYERS LOOK FORWARD TO THE BUDGET EVERY YEAR HOPING FOR A BIG TAX BREAK. IT HAS ELUDED THEM FOR YEARS, BUT WITH HIGH INFLATION, MODERATING URBAN CONSUMPTION, AND ROBUST TAX COLLECTIONS, WILL THE MIDDLE CLASS GET A TAX BREAK IN FEBRUARY?
