'Those who understand humans well will win in advertising'
Business Today India|November 26, 2023
Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman-Global Creative and Executive Chairman of Ogilvy India, talk about the evolution and future of advertising, data, and the potential for campaigns that have a long-term impact
Krishna Gopalan
'Those who understand humans well will win in advertising'

Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, ChairmanGlobal Creative and Executive Chairman of Ogilvy India, are part of one of the world’s most respected advertising agencies. A part of the £14.43-billion WPP, Ogilvy, across the world, has been the brains behind some of the best advertising campaigns. India is no exception and its work on Asian Paints, Mondelez, and Pidilite, among others, is testimony to its creative prowess. And New York-based Bulchandani, 54, and Mumbai-based Pandey, 68, are two of the biggest names in the field. The advertising veterans, in an interaction with Business Today’s Krishna Gopalan, talk about their work, what advertising will look like, the Indianness factor and of course, that word called data and what comes with it. Edited excerpts:

Q: Devika, you are now on an already long and growing list of Indian-origin CEOs in the corner office. And you are not one from the world of technology…

DB: Once a week I get an infographic of that list. Honestly, I would just ignore it and move on. One day, I decided to take a close look at it. I realised it was predominantly tech and then there was Starbucks’ CEO or someone from biotech. There was not one name from the creative world, except me! Yes, seeing my name was a moment of pride though I still wonder why I am next to Satya Nadella (CEO of Microsoft) or Sundar Pichai (CEO of Alphabet) since they are at a very different scale. The realisation did set in at that point and that really meant something.

Diese Geschichte stammt aus der November 26, 2023-Ausgabe von Business Today India.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der November 26, 2023-Ausgabe von Business Today India.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS BUSINESS TODAY INDIAAlle anzeigen
The EV Craze
Business Today India

The EV Craze

The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly

time-read
5 Minuten  |
November 10, 2024
The Storage Boom
Business Today India

The Storage Boom

Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?

time-read
8 Minuten  |
November 10, 2024
India Beckons
Business Today India

India Beckons

Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before

time-read
4 Minuten  |
November 10, 2024
The Pearls of The Sea
Business Today India

The Pearls of The Sea

Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it

time-read
4 Minuten  |
November 10, 2024
66.Brand persona should define the core"
Business Today India

66.Brand persona should define the core"

I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.

time-read
1 min  |
November 10, 2024
Unwind in Style
Business Today India

Unwind in Style

Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury

time-read
3 Minuten  |
November 10, 2024
A Lifelong Affair with Inspiration
Business Today India

A Lifelong Affair with Inspiration

In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art

time-read
3 Minuten  |
November 10, 2024
Make it Bubbly
Business Today India

Make it Bubbly

Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles

time-read
4 Minuten  |
November 10, 2024
Palatial Splendour
Business Today India

Palatial Splendour

Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers

time-read
7 Minuten  |
November 10, 2024
Of Beaches and Cream
Business Today India

Of Beaches and Cream

GianChand Single Malt Whisky

time-read
1 min  |
November 10, 2024